Netflix has released a new documentary by Louis Theroux where he goes inside the so-called ‘manosphere’, the world of young men who are followers of a small group of ‘influencers’. The whole set up is quite simple to understand. The influencers have become wealthy by acquiring followers from the pool of marginalized young men by telling them that their precarious lives with no proper jobs or financial security or female companions is not their fault but because ‘the ‘system’ controlled by a secretive cabal (read ‘Jews’) is keeping them down. References to the film The Matrix abound and these influencers say that they offer the ‘red-pill’ that reveals the world as it really is so that the men can defeat the system and become rich too.
It is a seductive message aimed at alienated and aggrieved young men that is wrapped in a package where the influencers show their followers lavish lifestyles in fancy homes and cars surrounded by young women in the skimpiest of attire and say that all this could be theirs as well if they follow the leaders and send in money for products, courses, and financial services.
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