There seems to be an insatiable appetite among the public for competitions. This results in some enterprising people turning even the most unlikely practices into contests with prizes and the works. The annual hot dog eating contest is one such thing. But at least that contest has a quantifiable measure with which to judge the outcome.
Harder to understand is a massage competition. But it appears that there is a world championship for this.
[O]ne Saturday morning in June, in Copenhagen, I found myself in a classroom filled with twelve massage tables, around which massage therapists from across the world prepared to ply their trade on their receivers, or “body models,” in front of an audience.
…The eighth annual World Championship in Massage was under way in a modernist, glass-and-concrete building owned by University College Copenhagen. For a weekend, more than two hundred and sixty competitors from fifty-eight countries would face off in nine categories, including Swedish, Thai, chair, and Eastern- and Western-freestyle massage.
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