ProPublica has an article that discusses why people engage in risky behaviors during the pandemic. In times of uncertainty, people tend to take their cues from social norms, from what other people around them and whom they know are doing.
When Las Vegas reopened, crowds showed up without masks. An estimated 365,000 people attended the annual Sturgis Motorcycle Rally in South Dakota. Many didn’t wear helmets or masks. The festivities included a non-socially distanced concert by Smashmouth. And even though masks were distributed and required at a recent Trump campaign rally in Erie, Pennsylvania, some attendees did not wear them, and the campaign packed people into crowded buses.
It may not always seem like it, but people are rational and weigh the costs and benefits when they make decisions, said Eve Wittenberg, a decision scientist at the Center for Health Decision Science at the Harvard T.H. Chan School of Public Health. “People are not stupid here,” she said. But they have no experience thinking through a pandemic and are also getting mixed and conflicted messages from leaders, she said. That creates uncertainty and can lead people to rely on patterns of risk perception that may not be accurate.
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