About 9 years ago, I posted a series of articles about the Wansink scandal — he was a well-known food researcher at Cornell who built a profitable reputation out of fudging data, p-hacking, and creating phony food myths that would “go viral”. All of his training was in marketing, not science. If you read any of those ghastly commercial web sites that have a long series of cheesy click-bait ads at the end, you can find that some his dishonest claims still live on. His career doesn’t — he abruptly announced his retirement as the investigations were heating up, and to this day suffered no other consequences, other than early retirement, for poisoning the scientific literature on the psychology of food with garbage.
I just ran into a good summary of his career. It’s been a good long while, I’d almost forgotten him.
The lesson I take away from this is that marketing is not a legitimate discipline — it’s a framework for more effecting lying, and we ought not to be encouraging people to study it, and we should mistrust any conclusions drawn from their work.
For example, Gad Saad hasn’t been run out of town on a rail yet, but he should be. He’s a marketing professor who has put up an evolutionary psychology facade. Don’t trust anything he says.









