One of the subjects I mentioned at the Thursday Flock of Dodos discussion was that an obstacle to getting the public excited about science is the state of science writing. It’s a very formal style in which the passive voice is encouraged, caution and tentative statements are demanded, adverbs are frowned upon and adjectives are treated with suspicion, and all the passion is wrung out in favor of dry recitations of data. Now that actually has a good purpose: it makes it easy to get to the meat of the article for people who are already familiar with the subject and may not need any pizazz to get excited about nematode cell lineages or connectivity diagrams of forebrain nuclei. It makes the work impenetrable to those not already inculcated with the arcana of the discipline, however.
The City Pages illustrates the difference. On Tuesday, the Café Scientifique is going to be given by Cynthia Norton of College of St. Catherine in St. Paul, on the subject of snails. Just for comparison, I’ve put an example of a scientific abstract and the publicity copy for the talk below the fold, and you’ll see what I mean.