This generation…they claim to have reinvented the bus, the train, the bodega, and now, the 45 rpm record?
On Monday (Aug. 4), a small but mighty new physical music format arrived: Tiny Vinyl. Measuring at just four inches in size, Tiny Vinyl is a playable record that can hold four minutes of audio per side.
The disc, according to a press release, aims to “[bridge] the gap between modern and traditional to offer a new collectible for artists to share with fans that easily fits in your pocket.”
OK, there are differences. This thing is played at 33rpm, not 45rpm, and is smaller than the old format, which was a 7 inch disk, but I don’t see any advantage. It doesn’t matter that it fits in your pocket — in order to listen to it you also need a turntable and a set of speakers. They also cost $15 each. It’s a gimmicky promotional toy, not a serious means of distributing music. People are used to loading up thousands of MP3s on their phones and being able to play them through ear buds, you’d have to be a serious hipster to think that unlimbering a turntable and a pair of portable speakers so you can listen to singles at the coffeeshop is “cool”.