The other day I shared a video on how “net zero” is a scam, and I think this is a good follow-up to that. This is absolutely a trick I fell for, and I grappled for a long time with the misguided belief that climate action was all about individuals “making better choices”. I’ve got a longer piece on this in the works, but these two “scams” do a good job of illustrating how the shell game is played. Pollution, destruction, poisoning, blame – it’s all shifted onto society as a whole. It works because it’s not some nefarious plan, it’s just how all the incentives of our society are arranged. Some of that was there from the outset, as feudalism gave way to capitalism, and the aristocrats largely kept their wealth and power. Some of it was put in place when individuals with power pushed for changes to benefit themselves, and that paved the way for everyone else.
Some of it is propaganda convincing the masses that the true guilt lies within us, and we should either seek purity through asceticism, or just enjoy the ride while it lasts.

