The ethics and integrity of consumer media

I made noises (wrote a Medium post) about maintaining a sense of integrity when reporting and criticising and writing on media that is popularly consumed: particularly tech ones.

It’s really an elongated reaction to the frequent, dirty habit of game and other tech journalists Tweeting pictures of amazing technology, that they didn’t themselves pay for (my follow-up post will argue “not paying” is not the same as “for free”).

I’m ignoring the boring accusations of how it means journalists have been bought by whatever company sent them such swag. I’m interested in what is more essential: that critics and writers and so forth ought not to emulate the base actions of fans.

It doesn’t matter how much they love something – be it an Apple product or the latest Call of Duty – what separates them from every commenter and gamer with a blog, is that they should have a higher (or special) degree of integrity, anchored by their responsibility to us: their readers. When they fail that, they’ve failed their job. And we must learn to recognise it.

(You can probably tell how much I hate all those “unboxing” videos of the latest consoles.)


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