Among people who are close to me, I am renowned for not liking movies or TV. If you’ve ever read my reviews of TV/movies, you’ve only seen the tip of the iceberg, as I generally do not like things enough to watch them in the first place. I think it’s great living this way, I can only imagine how many lifetimes I have saved by not watching all that stuff. It’s a shame that I waste that extra time by watching media criticism instead.
That’s right, I enjoy video essays that analyze media that I have never watched, and do not have any intention of ever watching. And I’m sure I’m not alone. In the past six years, YouTube media criticism has emerged as a popular genre—as well as an influential source of progressive commentary.
What’s incredible about these videos, is that they appear to have solved one of my lifelong struggles. How do we have a discussion about unshared media—media that not everyone in the audience has experienced?



