If you watch the Discovery Institute, you’ll discover they’re constantly playing games, trying to find that winning PR technique that will persuade the hapless ignorati. Some of them are effective, even if dishonest: “irreducible complexity” injected all kinds of misleading chaos into the brains of their followers, and “teach the controversy” was a potent slogan. They’ve been flailing about in recent years, trying to emphasize their pretense of scholarliness with tripe like West’s efforts to use pseudohistory to blame Darwin for Hitler, or Meyer’s farcical, long-winded distortions of modern biology in Signature in the Cell. Those haven’t worked so well.
The one thing that is always a constant, that has been true of everything the Discovery Institute has ever done, is that they don’t have any new ideas to offer, and everything is focused on being anti-evolution, or as they call it, anti-“Darwinism”. I really think that one of their big problems is that they’re actually anti-something-they-don’t-understand-at-all, so all their efforts fall flat. They especially fall flat with real biologists, who are gobsmacked that anyone would seriously say this crap.