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Jun 18 2014

Girls

Soraya shared a pretty astounding ad from about 1967 (I’m estimating) on Facebook.

Photo: The text on this is really priceless.

18 comments

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  1. 1
    Stacy

    Wow. Just…wow.

  2. 2
    Beth

    Life was different then

  3. 3
    Al Dente

    I can’t improve on what Stacy said @1.

  4. 4
    Alnus Glutinosa

    Hideous way of thinking and talking about human beings.

  5. 5
    Trebuchet

    Holy crap. At first I thought maybe it was a pro-woman ad but that didn’t last long. No company, of course, could get away with an ad quite as bad as that today. That doesn’t mean they don’t still hire that way.

  6. 6
    Blanche Quizno

    Ewwww creeeepy

    “Don’t we all want girls to be pretty?” O_O

  7. 7
    Pierce R. Butler

    Without Photoshop, how/why did they make that foreground blonde in the green dress appear to be sitting on air?

  8. 8
    Silentbob

    Well if we’re going to talk poses, one thing that dates it for me is how demure they are. It’s as if someone passed a decree that knees must always be bared, but the maximum allowable distance between each knee is approximately one inch.

  9. 9
    wannabe

    Or how about the National Airlines “Fly me!” campaign starting in 1971. I remember the TV ads

  10. 10
    rumleech

    Gordon Bennett! Do they count their teeth too?

  11. 11
    Giliell, professional cynic -Ilk-

    I guess the ones they hired were all black, rigHT?
    Because they wouldn’t be sexist and racist at the same time, would they?

  12. 12
    thetalkingstove

    Good grief. “Pretty good, aren’t they?”

    a. I don’t know, I can’t tell how good a person is at their job from a picture of them in which they’re doing nothing.
    b. It sounds like you’re talking about a new car or something. Ick.

  13. 13
    richardelguru

    Pierce R. Butler

    I think she’s sitting (rather uncomfortably) on a box, but we did have airbrushes back then! Slower, needing a lot more skill, but you work with what you know.

    I’m trying to remember if I ever took any photos that bad back then: I hate to say probably, though none stick out.

    We live and (I hope learn).

  14. 14
    richardelguru

    Ooops! “)” fail.

    We live and (I hope) learn.

  15. 15
    Ed

    Jesus!(in a completely secular sense)

    That was one of the weirdest things I’ve seen in along time. At first I thought it was the album cover for some obscure and very large 60s folk band called The Losers.

    Then the text made it sound like some sort of expensive brothel run by the Mafia. How exactly is their “stamina” tested? Sounds sinister to me. Are the “pretty good” ones who fail allowed to go to all the other places that would gladly hire them or do they have to “disappear” because the know too much?

  16. 16
    AnotherAnonymouse

    MST3K has several DVDs worth of snarking over old “public service”short films (on proper bathing and grooming, on how to behave in public, etc.), information/sales (why springs are important, brands of grocery-store ice cream freezers, how to water ski), and education (why study home ec, why take shop class, etc.). One thing that leaps out and bites me in the eye every time is just how gendered society was in the 1950s – 1970s. Also how dreadful women’s lives were. Did one of your socks slip down because the elastic was loose? Well, if you’re a girl, then you’ve just ruined some guy’s afternoon, and how dare you subject him to your slovenly self?!? Would you like to learn to water-ski? Well, if you’re not stunningly beautiful and graceful, then you just appall any man forced to look at you.

    I am old enough to remember the “My wife–I think I’ll keep her!” ads for coffee. I’m also young enough to have watched the Enjoli perfume commercials (where the gorgeous woman can “bring home the bacon, fry it up in the pan, and never, ever let you forget you’re a man” and wonder why the heck the man couldn’t get up off his duff and cook dinner once in awhile.

  17. 17
    Pierce R. Butler

    richardelguru @ # 13: … we did have airbrushes back then!

    Ah yes, those amazing proto-3D-printers!

    I guess that accounts for the artifact between her knee and the heel of the woman virtually in her lap. But not for the latter’s suggestive finger positioning, or the overall motif of discomfort and humiliation – “the losers” don’t even get a bench to sit on.

    Softcore sadoporn, selling the implication that larger-breasted job applicants fared well at Eastern. (And who can doubt that they did?)

    For all you whippersnappers and chronic lawn trespassers: Miami-based Eastern Airlines, long since bankrupt, pioneered many of the corporation-hollowing-out and pension-fund-heisting techniques now all the fashion in the executive class.

  18. 18
    Crip Dyke, Right Reverend Feminist FuckToy of Death & Her Handmaiden

    @Giliell:

    Thank you for saying it so I didn’t have to.

    Incidentally, the term “intersectionality” was coined by a black woman law professor to address just these cases. The new anti-discrimination law, judges frequently decided, banned hiring decisions based on race, and banned hiring decisions based on sex, but there was no entitlement to bring a case on “combined race and sex discrimination”. Thus, separate causes of actions were filed and separate trials held, with the company allowed to present black men’s promotions as evidence that they weren’t racist and white women’s promotions as evidence that weren’t sexist, so the inability of black women to move forward even when more qualified must be a statistical artifact of a bunch of women with bad personalities (read: bitches) getting what they deserved.

    Companies that had the courage of their bigoted convictions even argued, “Well, maybe we were being racist, but look! All women! Maybe we were being sexist – find us innocent of racism!” in the race discrimination trial and the reverse argument in the sexism trial.

    It was sick. I’m glad US trial court judges can’t get away with that separate action bullshit anymore.

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