I have written before about how important the so-called ‘ground game’ is in US elections. This is the name given to the efforts by candidates to get voters to actually vote for them. By themselves, such ‘get out the vote’ (GOTV) efforts may only contribute marginally to the final vote tallies but in close races, as the current one between Kamala Harris and creepy Donald Trump is, they can prove to be the decisive factor by boosting turnout.
Traditionally these efforts operate under the umbrella of the national parties that coordinate with state and local branches, since that provides an ongoing organizational structure and institutional memory that can be called upon in each election cycle. The national party organization provides funding to supplement whatever is raised by the candidates, and this money goes to hire staff members at all levels, down to the precincts. But the bulk of the actual work, consisting of making phone calls to voters, sending out mailers and postcards, distributing yard signs and flyers, and most importantly, going door-to-door and talking to people, is done by volunteers and these volunteers play a crucial role.
[Read more…]