The final two filters

In the previous posting in this series, I wrote about how Noam Chomsky and Edward Herman in their 1988 book Manufacturing Consent provide a good model for how a sophisticated propaganda model works. They point out that rather than direct control of news, what exists in the US is a system of five filters that has the effect of steadily weeding out of the system those who do not serve the needs of the dominant interests. In the previous post, I described three of the filters. Today, I will discuss the other two.
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Picking at the scab of 9/11

As I write this (on Saturday, September 9, 2006) the media is gearing up for a full orgy of commemorating the events of five years ago. We see retrospectives, we see TV specials, we hear stories from survivors and from the loved ones of those who perished.

Why all this fuss? Who really benefits from all this?

All this attention seems to me to be unseemly, as if people relish wallowing in past tragedies. I can’t imagine that this is of any help to those people who actually suffered from the event. Like most people affected by tragedy, they are probably trying to get on with their lives and having this massive rehash of events cannot be helping. This huge media circus is picking at the scab of 9/11, making sure that that particular wound never heals. As James Wolcott says: “How many times and how many ways must the adrenaline be pumped, the tragedy replayed, and the suffering exploited? The fall of the towers has become a ritual fetish, an annual haunting, that doesn’t exorcise fear, but replenishes it.”
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The media filters

Noam Chomsky and Edward Herman in their 1988 book Manufacturing Consent provide a good model for how a sophisticated propaganda model, such as that which exists in the US, works. They point out that rather than direct control of news, what exists is a system of filters that has the effect of steadily and almost invisibly weeding out of the system those individuals and media businesses that do not serve the interests of the ruling elites.

They point to five filters at work:

1. Size, ownership, and profit orientation

They point out that in the nineteenth century in Britain “a radical press emerged that reached a national working-class audience. This alternative press was effective in reinforcing class consciousness: it unified the workers because it fostered an alternative value system and framework for looking at the world.” (p. 3) Of course such a press was seen as a major threat to the elites and they sought to suppress it using punitive measures, by “using libel laws and prosecutions, by requiring an expensive security bond as a condition for publication, and by imposing various taxes designed to drive out radical media by raising their costs.”
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The media propaganda model in action

In the previous post, I quoted a former Fox News staffer who revealed in 2003 how the senior management at Fox News carefully monitored and directed what news would be covered and, more importantly, how it should be covered. This was done by means of “The Memo” that was sent out by top management every day to all the news staff. For example, the staffer said:

[J]ust after the U.S. invaded Iraq, The Memo warned us that anti-war protesters would be “whining” about U.S. bombs killing Iraqi civilians, and suggested they could tell that to the families of American soldiers dying there. Editing copy that morning, I was not surprised when an eager young producer killed a correspondent’s report on the day’s fighting – simply because it included a brief shot of children in an Iraqi hospital.

These are not isolated incidents at Fox News Channel, where virtually no one of authority in the newsroom makes a move unmeasured against management’s politics, actual or perceived. At the Fair and Balanced network, everyone knows management’s point of view, and, in case they’re not sure how to get it on air, The Memo is there to remind them.

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The entangled media, business, and political monopolies

In many ways the monopoly media in the US reflects the monopolistic political system that exists here. For all the talk about being a two-party system, there is very little difference between the parties. This is not to say that they are identical, but we cannot understand how the media reflects the political system if we have an exaggerated idea of the differences between the Democratic and Republican parties.

It is more accurate to say that what exists in the US is not a two-party state but a single pro-war/pro-business party with two factions. The two parties share a common interest in promoting business interests and the interests of the well-to-do over that of the people in general and workers in particular. This pro-business attitude by both parties extends to both parties being pro-war because wars are, almost always (especially in the short run), good for business, especially certain kinds of businesses, those famously warned of by President Eisenhower when he referred to the ‘military industrial complex.’ It is interesting to note that he raised this issue in his farewell address in 1961 just three days he was due to leave office after completing two terms. In other words, he knew how things really worked but could not speak the truth until he was able to avoid any political repercussions.

Once one understands the pro-business nature of both major parties, it becomes easy to understand why our elected representatives have opposed things like single-payer health insurance plans (because these would go against the interests of the insurance companies), why they have opposed exploration of alternative fuel sources (because they go against the interests of the oil industries), why they have opposed better fuel standards for cars (because they go against the auto industry), and why they oppose raising the minimum wage (because it raises the cost of business)..

But for the purposes of analyzing the media, the most important fact is that the government has steadily allowed increasing monopoly ownership of the media, by removing the restrictions that used to exist limiting the number of television station and radio stations and newspapers that a single corporate entity could own in a single market. What we now have is a situation where just six big corporations dominate the media landscape. See this chart for how this interlocking web of interests operates. And since many of the same people populate the boards of these corporations, the homogeneity of the media is enhanced even more. Furthermore, these media conglomerates have strong ties to other business sectors. For example, one media giant is General Electric, which is also a powerhouse in the defense contracting industry, and thus directly benefits from wars.

So the media is closely intertwined with a wide network of business interests. These news media conglomerates are generous contributors to politicians who promote their interests. Only a very quixotic politician will speak out against them. Most of our elected legislators are more beholden to these interests that underwrite their campaigns and can lavishly entertain them, than they are to the voters who put them in office. The popular idea that these media giants became what they are because of free-market competition is a myth. As media analyst Robert McChesney says:

This concentrated, conglomerated and profit-driven media system is hardly the result of “free enterprise.” These giant companies are the recipients of enormous direct and indirect subsidies and/or government-granted monopoly franchises. They include: monopoly licenses to radio and TV frequencies, cable and satellite TV monopoly franchises, magazine postal subsidies and copyright, to mention a few. For these firms the most important competition may well be in Washington, getting the cushy subsidies and licenses. These policies, worth tens of billions annually, are generally made in our name but without our informed consent. That is the heart of the problem, and it points us to the solution: informed public participation on media policy-making.

One should not make the mistake of assuming that individual journalists are aware of all of these ties and consciously write in ways that avoid offending powerful interests. A few unprincipled careerists may do so but I suspect they are fairly rare. It is very hard for most people to believe in one thing and, on a daily basis, to conform to a culture that requires adhering to a completely opposite set of values. Doing so is perhaps a sure path to a mental breakdown.

One should also not assume that there exists a direct line of orders coming down from high to journalists as to what the news should be. In other words, it is not as if the CEO of General Electric tells the head of NBC to tell the head of the news division to tell the executive producer of NBC Nightly News to tell anchor Brian Williams that he should promote a new war with Iran because General Electric’s aircraft engines division needs to make more profits.

Fox News is one organization that actually does try to direct journalists in such brazen ways. It is no secret that Rupert Murdoch, the head of Fox’s parent company News Corporation takes a keen interest that the editorial content of his media empire serve his own business and political interests. There was some embarrassment in 2003 when a former staffer at Fox revealed that every day, Roger Ailes, the head of Fox News Channel (FNC), would send out a Daily Memo that told the journalists what they should cover and how they should cover it.

Editorially, the FNC newsroom is under the constant control and vigilance of management. The pressure ranges from subtle to direct
. . .
[T]he roots of FNC’s day-to-day on-air bias are actual and direct. They come in the form of an executive memo distributed electronically each morning, addressing what stories will be covered and, often, suggesting how they should be covered. To the newsroom personnel responsible for the channel’s daytime programming, The Memo is the bible. If, on any given day, you notice that the Fox anchors seem to be trying to drive a particular point home, you can bet The Memo is behind it.

Fox’s operation is a very crude propaganda model. Some countries, especially those with a totalitarian structure have used it but it is rarely effective in the long run because the news consumer quickly catches on to what is going on and starts to discount the news or look for alternative, even underground, sources. In the US, because of the obviousness of Fox’s actions, some people already realize that Fox News is determinedly pushing an agenda, though many still accept at face value its “fair and balanced” slogan.

A more sophisticated propaganda model is one in which everyone involved in the media, including journalists, believes they are reporting impartially without fear or favor, while at the same time serving the corporate interests of the owners of their media. The real success of a good propaganda model, such as exists in the US, is when people do not realize that this is what is in place but think that the news they get from the mainstream media is objective.

Next in the series: How a sophisticated propaganda model is created and operates.

Media self-censorship

When we talk of a ‘controlled’ media, we tend to think of editors and political leaders telling reporters what they should write about and how. That does happen in some countries and newspapers, and we rightly call those things ‘propaganda’. But that kind of overt control is rarely effective over the long term because when people know that journalists take their instructions from people with openly political agendas, they tend to factor that in and discount the credibility of those news sources.
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The consequences of having media monopolies

Understanding the US media is an important part of political education and two of the best analysts are Ben Bagdikian who wrote the classic The Media Monopoly (updated recently to The New Media Monopoly) and Robert McChesney, author of The Problem of the Media and other books.

Manufacturing Consent by Noam Chomsky and Edward Herman (published in 1988) remains a powerful read in describing how the media, both wittingly and unwittingly, colludes with powerful interests in creating a public consensus that actually goes against the interests of the people they supposedly represent. If they updated their book, they would undoubtedly use as one of their examples how the media effectively aided the administration to persuade the American public to go along with the disastrous policy of invading Iraq and linking that hapless country to the events of September 11, 2001, even though there was no evidence linking those two events and there was no justifiable case for attacking Iraq at all.
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Keeping creationism out of Ohio’s science classes

Recall that the pro-IDC (intelligent design creationism) forces in Kansas received a setback in their Republican primary elections earlier this month. Now there is a chance to repeat that in Ohio.

I wrote earlier about a challenge being mounted to the attempt by Deborah Owens-Fink (one of the most pro-IDC activists in Ohio) to be re-elected to the Ohio Board of Education from Ohio District Seven. It seems as if the pro-science forces have managed to recruit a good candidate to run against her. He is Tom Sawyer, who is a former US congressman. I received the message below from Patricia Princehouse who has been tireless in her attempts at keeping religious ideas out of the science curriculum.

The worst creationist activist on Ohio’s Board of Education is up for re-election (Deborah Owens Fink).

But now she has competition! And with your help, we can win!

We have recruited former congressman Tom Sawyer to run against her. His website is here.

Contributions are urgently needed for Congressman Sawyer’s campaign.

(Credit cards accepted here or send check to address below.)

Fink has pledged to raise lots of money & we have no doubt that creationists across the country will pour tens of thousands of dollars into her campaign. We may not be able to match them, but Sawyer is an experienced politician who can make wise use of what he gets. We need to see he gets as much as possible.

HOW MUCH SHOULD I GIVE?

1) Remember that almost every Ohioan that pays Ohio income tax, can take as a
TAX CREDIT (not just a deduction) up to $50 ($100 married couples filing jointly) in donations to Board of Ed candidates. So, please try to give at least the free $50 that you can get back on your taxes.

2) How much would you give if you could erase the past 4 years of damage to Ohio’s public schools? $100? $1000? $5000? Please seriously consider giving more than you’ve ever given before. You stand poised to prevent worse damage over the next 4 years…

Fink is circulating a fund-raising letter in which she thumbs her nose at science & refers to America’s National Academy of Sciences as a “group of so-called scientists.”

We can protect Ohio from another 4 years of retrograde motion and put someone on the Board who can move Ohio forward toward solving real problems like school funding, literacy, and the achievement gap.

But your help is urgently needed…

www.votetomsawyer.com

I WANT TO DO MORE:

Great! Please spread the word about the web site –in & out of state! (Remember, what happens in Ohio gets exported around the country, so defeating creationism in Ohio benefits the entire country) You can do even more as a volunteer (at home, on the phone, or on the street, even 1 hour of your time can make a difference, especially as we get closer to the election) To volunteer, email Steve Weeks at eul1993@hotmail.com

For info on what Fink has done to science education in Ohio, see here.
For more info on Sawyer, see here.
For more info on other races in Ohio see the HOPE website.
For more info on races nationwide, see here.

To mail donations: Send a check made out to: Vote Tom Sawyer

and mail to:
Martin Spector, Treasurer
4040 Embassy Pkwy, Suite 500, Akron, OH 44333

I was not aware of this provision in Ohio’s tax code that effectively gives you a full refund for up to $50 for contributions to campaigns like this. I have not been able to check this information myself and see what, if any, restrcitions apply and if it applies only to school board elections or other elections as well.

For more information on other School Board elections where the pro-science HOPE (Help Ohio Public Education) organization is supporting candidates, see their website.

It would be nice if Ohio voters take the lead from Kansas voters and also reject IDC-promoting candidates.

POST SCRIPT: Saying what needs to be said

Keith Olbermann on MSNBC’s Countdown delivers a blistering commentary on Donald Rumsfeld and the rest of the Bush Administration. You can see it here.

The benefits of “unbalanced” media coverage

Since I am interested in how the media operates, I regularly go to the annual Susie Gharib Distinguished Lectureship series sponsored by the English Department at Case where they invite journalists to talk about their work.

It is always interesting to listen to journalists from the big newspapers such as the Washington Post describe how they work. One thing that always strikes me is how confident they are that the media and journalism in the US is far superior to that in other countries. They seem to accept this as an unquestioned truth.

Two years ago, two journalists from the Washington Post (a husband and wife team) described how they were in Iraq just prior to the US attack on that country, and he somewhat disdainfully spoke of the practices of their British journalistic counterparts. During the questions, I asked them why they thought they were superior. The husband replied that the US editors seemed to exercise much more oversight to make sure about getting the facts just right than the British newspapers. But if that was so, I said, how was it that the US media completely failed to discover the fact that the case being made at that time for Iraq having weapons of mass destruction was totally bogus. The US mainstream media pretty much accepted the administration’s arguments largely uncritically, whereas the supposedly inferior media in many other parts of the world were very skeptical.

He became very defensive and said that this was just one case where the US media dropped the ball but that in general it was much better than the rest of the world. He said unlike much of the world’s press, the US media was “objective” and “unbiased” in its coverage. My response was that this massive failure in what was the biggest story that any of them was likely to ever cover, and one that had momentous consequences, could not be dismissed as a mere aberration but pointed to a fundamental problem in the way that the media operates here.

Last year, Pulitzer prize winningWashington Post journalist Dana Priest (who won for her story on the secret prisons operated by the CIA to hold prisoners in foreign countries) was here and during the question time someone else brought up the deficiencies of the coverage leading up to the Iraq war, and brought up some examples of what he felt were stories that the US media missed.

Priest replied that the media did cover them. But the questioner persisted saying that saying something once was not enough in the face of repeated false assertions to the contrary by the Bush administration. He asked why the journalists did not periodically (say every week or month or so) keep raising the same issues again so as to act as an effective counter to the misleading propaganda pushed by the White House. She replied that they could not do so because that would imply that the journalists were pushing an agenda. She said that they had to be “objective” and “impartial.”

This exchange clearly highlights the fundamental problem. Priest was right that if you look carefully in the US media, you can probably find some journalist somewhere who did ask the right questions and did report on the facts of almost any issue. She is also right that many US reporters, especially those in the quality media, think that they should strive for some kind of impartiality and objectivity in their reporting.

But the key question is not the validity of some abstract ideal of journalism. The real question is what kind of system will end up with the general public having a good sense of the truth. And I think that a strong case can be made that partisan journalism is more likely to deliver the goods.

I grew up in Sri Lanka with partisan journalism. My father subscribed to three daily morning papers and two evening papers. These papers were much slimmer than the papers in the US, with far fewer ads and feature articles, and a greater percentage devoted to news and political commentary. The political affiliations of the papers were quite clear. There were the government-controlled papers, those that were sympathetic to each of the main political parties, plus those that were run by private entrepreneurs (kind of like Rupert Murdoch) who had their own agenda of using their newspapers as clout to further their business or political interests. There were also smaller circulation papers that had their own political leanings, representing trade unions and smaller political parties.

Everyone knew the partisan leanings of each paper. These were not secrets and readers factored them in when reading the news. So what kind of journalism was produced by this system?

What happened is that the newspapers, whatever the leanings, could not publish outright falsehoods. Newspapers rarely made flat out untrue statements because those are easily refuted by the other newspapers and there existed libel laws to prevent that, as well as a Press Council which could investigate charges of serious distortions What the newspapers did do was downplay the negative news about the people they favored and highlight their successes, while doing the opposite for the people they opposed. They would give wide coverage to political events of their side and to the speeches of the people they favored while downplaying those of their opponents.

They also used biased language. It was not unusual to see a photo of someone they disliked in an unflattering pose accompanied by a snide caption. You would never see such things in the US press and whenever I go back to Sri Lanka, it is always a bit of a jolt initially to see such blatant editorializing mixed in with the “hard” news.

As a reader, it was not hard to figure out what was going on. If one paper made a major allegation, and the other paper did not deny it but tried to ignore it or downplay it, the chances are that the story was credible. If a story was serious, a paper could keep harping on it day after day, making sure that it was not forgotten or buried, and forcing the people concerned to respond to it in one way or another.

Since it was clear to everyone what each paper’s agenda was, there was no point in really trying to hide it under cover of neutrality.

Of course this kind of media required the reader to do some of the intellectual heavy lifting, to read multiple sources, factor in their biases, and infer the real facts of the case. If you read only one newspaper, you were definitely missing important information. So people became adept at news interpretation and filtering.

This kind of partisan journalism is, I think, the norm in most countries. England’s newspapers are like this to some extent and so are the French. The US is unusual in its big media feeling that they have to be “neutral” and “objective” and “unbiased.”

Next: Is the US media actually unbiased? And how did it get to value “neutrality”?

Fundamental rights eroded even more

The federal government has prevented a 45-year old California man and his 18-year old son, both US citizens, from re-entering the country after a visit to Pakistan.

The two men are “the uncle and cousin of Hamid Hayat, a 23-year-old Lodi cherry packer who was convicted in April of supporting terrorists by attending a Pakistani training camp.” That case was itself a scandal (see here and here) relying largely on a paid informant and dubious confessions to obtain a conviction.

As Glenn Greenwald says about the blocking of the return of the two men:

[T]he two Americans have already submitted to an FBI interview, but one of them — the American-born 18-year-old — “had run afoul of the FBI when he declined to be interviewed again without a lawyer and refused to take a lie-detector test. ” For those actions — i.e., invoking his constitutional rights to counsel and against self-incrimination — he is being refused entry back into his country. And the Bush administration is now conditioning his re-entry on his relinquishing the most basic constitutional protections guaranteed to him by the Bill of Rights.

Since neither of the two Americans are citizens of any other country, they are in a bizarre legal limbo where the only country they have the right to enter, the U.S., is refusing to allow them to return home.
. . .
But what possible authority exists for the Bush administration — unilaterally, with no judicial authorization, and no charges being brought — to bar U.S. citizens from entering their own country? And what kind of American would favor vesting in the Federal Government the power to start prohibiting other American citizens from entering the U.S. even though they have been charged with no crime and no court has authorized their exclusion?

Over the past five years, this administration and its supporters have advocated empowering the Government to detain U.S. citizens indefinitely in military prisons without a trial, eavesdrop on their telephone conversations without any warrants, track and chronicle all of their telephone calls, and now bar their entry into the U.S. — all without any criminal charges being filed and without any opportunity to contest the accusations, all of which are formed in secret.

I wonder when Americans are going to realize that this administration has no respect at all for the rule of law or the constitution, that all it wants is unchecked power over everyone?

POST SCRIPT: It happened when? Really?

Amazingly, 30% of Americans cannot name the year in which the September 11 World Trade Center attacks took place.

Interestingly enough, 95% of those who could not do so were aged 55 and over. The media loves to highlight stories that indicate that young people are clueless idiots who cannot even find the US on a world map. But for some reason they are not hailing this as a good news item showing that younger people are more on the ball than their elders.