I have noticed that there are an increasing number of ads for products that feature couples and families that are same gender couples and/or different ethnicities. These ads are for everyday products and there were no obvious reasons as to why they did not stick to the traditional pairings. It is clear that these companies feel that there will be no backlash caused by this inclusivity and that there may even be a positive benefit is showing themselves to be enlightened. But as recently as 2013, a commercial that featured an interracial family caused a fuss and produced racist responses.
“What’s unfortunate is that I still think 97 percent of companies would stay away from this because they would say, ‘I don’t need the letters.’ Which is a shame, because in reality when you do an ad like this, yes, there will be some fringe crazy people,’’ Deutsch said on TODAY Monday. “Fringe crazy people go crazy about everything, but in reality you’re making a statement about your company: ‘We’re progressive, we’re inclusive, we are about today.’
“Great advertising holds up a mirror to who we are and where we’re going. We see it in TV, we see it in movies, and advertising is still very late to the game. My challenge to advertisers out there – get with where the country is going.”
According to the U.S. Census Bureau, the number of people reporting that they are of two or more races reached 9 million during the 2010 U.S. census, a 32 percent increase from 2000 to 2010. There were 16 states with 200,000 or more people reporting as more than one race, including half a million or more in California, Texas and New York.
Clearly the times, they are a’changing. And for the better. All the intolerant bigots will just have to deal with the fact that there is no going back.