Signs that the right is losing the culture wars

I have noticed that there are an increasing number of ads for products that feature couples and families that are same gender couples and/or different ethnicities. These ads are for everyday products and there were no obvious reasons as to why they did not stick to the traditional pairings. It is clear that these companies feel that there will be no backlash caused by this inclusivity and that there may even be a positive benefit is showing themselves to be enlightened. But as recently as 2013, a commercial that featured an interracial family caused a fuss and produced racist responses.

“What’s unfortunate is that I still think 97 percent of companies would stay away from this because they would say, ‘I don’t need the letters.’ Which is a shame, because in reality when you do an ad like this, yes, there will be some fringe crazy people,’’ Deutsch said on TODAY Monday. “Fringe crazy people go crazy about everything, but in reality you’re making a statement about your company: ‘We’re progressive, we’re inclusive, we are about today.’

“Great advertising holds up a mirror to who we are and where we’re going. We see it in TV, we see it in movies, and advertising is still very late to the game. My challenge to advertisers out there – get with where the country is going.”

According to the U.S. Census Bureau, the number of people reporting that they are of two or more races reached 9 million during the 2010 U.S. census, a 32 percent increase from 2000 to 2010. There were 16 states with 200,000 or more people reporting as more than one race, including half a million or more in California, Texas and New York.

Clearly the times, they are a’changing. And for the better. All the intolerant bigots will just have to deal with the fact that there is no going back.


  1. says

    It’s my opinion that progressives have not done a very good job of pushing back against “conservatism” by pointing out that most of these things are selected “issues” used to manipulate them politically. The whole “culture wars” was created under Nixon and Reagan, to get the dimmer members of the republic excited about “issues.” It seems as though every issue in the culture wars except racism was created to divide the electorate, and even that’s been used for that purpose for hundreds of years.

    I find it incredibly disappointing that the “christian conservatives” have not turned on Trump, It ought to be obvious that he does not represent anyone’s values.

  2. bargearse says

    Oh Mano, the right never loses these wars. Once the social change becomes a fait accompli they simply claim they were always in favour of that thing they were always against. Bonus points if they also try to take credit for the change.

  3. Bruce says

    The right wing nuts want to pretend that Obama couldn’t possibly exist, because his parents were different.
    In the right’s view, the only “mixed” kids should be from the traditional way, where a white master rapes his dark-colored people, the way Jesus intended.
    And Sen. Storm Thurmond.
    It seems.

  4. lorn says

    Using ads that look like America is smart, people can identify. And any bigot that makes a loud enough noises ends up getting the company and favorable press coverage. There is no down side.

  5. friedfish2718 says

    Given previous and present blogs, Mr Singham proves to be a poor and erroneous observer of media.
    The Right lost the war in Media, Entertainment, Government Bureaucracy, and Academia since the late 1960’s.
    Starting with the FDR administration in the 1930’s, the American Left pursued the Gramscian march through the institutions.
    So around 1967-1968, the American Left held the reins of Media, Entertainment, Government Bureaucracy, and Academia.
    And yet, on the national level, the Left cannot duplicate the major landslides of Nixon and Reagan (Nixon’s landslide is more impressive than Reagan’s).
    Illegal immigration will not bring about electoral landslides, the Left will win certainly some national elections but not by any landslide margin.
    The people who complained about interracial couples in ads were Southern Democrats, not conservatives, not republicans.
    (Strom Thurmond, as democrat, opposed interracial marriage; he started as a democrat and later become republican)
    W.F Buckley, Phyllis Schafley, Barry Goldwater, Ronald Reagan never opposed inter-racial marriage.
    “Thou protest too much!!!” Those who screamed “RACIST!!! RACIST!!! RACIST!!!” the loudest are the racists and the loudest screamers are Leftists.
    And yet, the Conservative Right is making inroads into the Media, especially in Talk Radio.
    There is no Leftist equivalent to the late Andrew Breitbart.
    There is no Leftist equivalent to Rush Limbaugh (Howard Stern is not at Rush’s level)
    There is no Leftist equivalent to Mark Levin
    There is no Leftist equivalent to Michael Savage

    Rachel Maddow’s ratings are sinking. glug… glug… glug…
    One by one, leftist colleges are closing up. Give thanks to Bernie Sanders’ wife who bankrupted Burlington College, a lefty school.

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