A beer ad caught my attention this morning, and I watched the whole thing. That’s good advertising! Except for the fact that it didn’t motivate me to buy any beer at all. It’s titled “The Most Washington Man in the World,” and some of it was true.
I remember refusing to own or use an umbrella, but it was more because I was going to get wet no matter what…but later I learned it was probably more because Washington rain was a continuous gentle drizzle. Midwestern rain is about getting pelted with fierce wind-blown drops, and you need shelter. Worse, I experienced southern rainstorms along the gulf coast, and no way can you ignore that and amble along.
The stuff about beer in the ad is nonsense. When I was growing up, the only debate was between two mass produced cheap beers, Rainier and Oly, and I didn’t care much about either. I was drinking coffee from an early age, though, and yeah, we grew up with Sasquatch lore and would look for him in the woods. Never found him. Also, I-5 is a hellish choke point.
Otherwise, though, the scenes of misty fog and big trees on steep hillsides and seastacks off the coast did make me a little bit homesick.
It’s an odd phenomenon. I lived near Seattle from birth to age 22. I’m 68 now, which means I spent 46 years living in Oregon, the Midwest, Utah, and Pennsylvania, and none of those places made the impression on my identity and self that the Pacific Northwest did. I suspect that if we asked my kids, my oldest might have a strong connection to Philadelphia, but the other two are Minnesota kids. There is such a thing as a sense of place that get fixed in our brains at an early age.










