Here’s a radical idea: social media and capitalism are not a good match. Everyone is trying to force-fit human social interactions into a pay-to-play capitalist box, and it’s just not working.
Parler — remember Parler? One of those Twitter-substitutes fueled by conservative billionaires, promising no content moderation at all, used to plan the January 6 insurrection? That Parler? — just died. It will not be missed.
Parler, the self-described “uncancelable free speech platform,” has been sold and shut down while its new owner conducts a “strategic assessment.” The platform will be back eventually, new owner Starboard says.
The Parler website is now a simple page containing only today’s press release announcing the acquisition, which was completed without financial terms being disclosed. “No reasonable person believes that a Twitter clone just for conservatives is a viable business any more,” the acquisition announcement said, promising a revamp.
“While the Parler app as it is currently constituted will be pulled down from operation to undergo a strategic assessment, we at Starboard see tremendous opportunities across multiple sectors to continue to serve marginalized or even outright censored communities—even extending beyond domestic politics,” the press release said. No timing for a return was mentioned.
Yeah. The uncancelable has been canceled by market forces, as a luxury that wasn’t a “viable business.” It wasn’t. It takes a real shock to get conservatives to recognize reality.
Then there’s Facebook. Facebook makes money, although the amount is declining, but it relies on selling people’s personal information to marketers — it’s less a social media company than a colossal siphon for collecting data that it can manipulate and sell to those who want to take advantage of users. What it offers as an inducement to draw in those users is the worst of human nature, giving grifters and attention-seeking fools free reign. Facebook is great if you want to sell trash to the gullible and demolish democracy as you go, but Facebook is what you get when you fully meld social media and capitalism. It’s not a good example.
Ah, Twitter. Poor Twitter. It was fun while it lasted, but now it’s been taken over by egomaniac and incompetent businessman, and is being run into the ground by a bad man whose “focus appears to be on cutting costs and making Twitter profitable.” On the one hand, I feel like we should kill it while the Nazis are lying on the ground, helpless and twitching, but on the other…it turns out that Twitter has been integrated into the world-wide disaster response network.
For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner’s tweets, Twitter was useful in saving lives during natural disasters and man-made crises. Emergency-management officials have used the platform to relate timely information to the public—when to evacuate during Hurricane Ian, in 2022; when to hide from a gunman during the Michigan State University shootings earlier this month—while simultaneously allowing members of the public to transmit real-time data. The platform didn’t just provide a valuable communications service; it changed the way emergency management functions.
We started taking it for granted, that buried in the noise was a genuine public good that could be used to help people. That wasn’t a side of the service that made money, though. At least, not until some soulless clever dicks decided that maybe they could exploit that capability for their profit, unaware that the utility vanishes when you start demanding cash to save people’s lives.
Unfortunately, the platform is becoming less useful as a way of monitoring chatter about developing events. Twitter announced on February 2 that it would end free access for researchers to its application programming interface—a mechanism that allows people outside the company to gather and analyze large quantities of data from the social-media platform. Relief workers have frequently used API access to determine where supplies and other resources are needed most.
Four days after the company’s API announcement, a massive earthquake hit Turkey and Syria, killing at least 46,000 people. In an enormous geographic area, API data can help narrow down who is saying what, who is stuck where, and where limited supplies should be delivered first. Amid complaints about what abandoning free API access would mean in that crisis, Twitter postponed the restriction. Still, its long-term intentions are uncertain, and some public-spirited deployments of the API by outside researchers—such as a ProPublica bot tracking politicians’ deleted tweets—appear to be breaking down.
Social media can be a valuable tool for a society, but not when some capitalist or autocrat somewhere is monitoring it to milk every drop of advantage from it so they can actively harm its users. That’s the fatal flaw: the free flow of information is a strong social good, but when people exploit it for profit it’s no longer free.












