Oh boy, I get email.
I’m reaching out one last time about featuring your brand in influencer-generated gift guides for the upcoming holiday shopping season.
I have 20 fabulous influencers who are doing holiday gift guides and they have a combined reach of over 3 million consumers who are eager to hear about your brand.
I’m running a special where I will feature your brand in all 20 gift guides for $4,000. It’s a one-time fee and it covers the influencers’ fees.
Gift guides are the most impactful way to get the word out about your brand to consumers who are looking for gifting ideas. This is the 4th year that I’ve run this campaign because every year, my clients get fantastic results.
Spaces in these gift guides are filling up fast and I don’t want you to miss this great opportunity!
Please feel free to reply to this email if you have any questions and/or if you would like to be part of this campaign.
Look, you’ll never persuade me with a tease that features the words “brand” and “influencer”. That’s a great way to get me running in the opposite direction.
I notice also that I am expected to cough up $4,000 to be mentioned in these “gift guides” from 20 different “influencers” who have almost certainly never even heard of me, while the “influencers” are getting paid. Seems a little unfair? I think I’ll pass.