Big Meat is training up influencers to propagandize meat eating.
This has been around for a while. Several years ago, a student at our local high school talked up vegetarianism — I think he even got an op-ed in the local paper — and almost immediately the Cattlemen’s Association showed up at the school to give away free steak sandwiches. I think they’re running scared.
We’ve mostly* given up on red meat for a number of reasons, but one of them is that the meat industry is incredibly wasteful and damaging to the environment. It’s very sad that the Lettuce Industry or Bean Corp. isn’t knocking on my door offering big bucks to chat up their delicious vegetarian items. Moderation doesn’t pay as much as indulgence.
*”Mostly” because we’re not fanatical about it. If we’re out visiting friends or family and they serve a lunch with meat in it, we’ll say thank you and consume it — we’re mainly just trying to cut way, way back on it. Heck, if the Cattlemen’s Association shows up at my front door and hands me a steak, I’ll say thanks and include it in that night’s dinner, and also tell them I won’t ever be buying their dead cows, or encouraging others to order it.