Oh, you weren’t? You kind of forgot that it exists? You don’t really care what he says anymore?
Then you already know. It’s a bust.
Four months after former President Donald Trump was banished from most mainstream social media platforms, he returned to the web last Tuesday with “From the Desk of Donald J. Trump,” essentially a blog for his musings.
A week since the unveiling, social media data suggests things are not going well.
The ex-president’s blog has drawn a considerably smaller audience than his once-powerful social media accounts, according to engagement data compiled with BuzzSumo, a social media analytics company. The data offers a hint that while Trump remains a political force, his online footprint is still dependent on returning to Facebook, Twitter and YouTube.
Part of his problem is that his blog isn’t particularly good or well designed.
“In the case of Trump’s new platform, it is so technologically primitive that there is no way for his followers to even migrate,” Blackburn said. “Who cares about a platform where you can’t even own the libs? There are plenty of other newsletters that people have been adding to their spam boxes for years.”
I know. You weren’t wondering. But now you know!