This…

Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!

— Justine Sacco Tweet (@JustineSacco) December 20, 2013

…led to someone taking time to not send threats to Ms Sacco or merely complain to their friends about how nasty racists are (who would disagree?) and do this: http://justinesacco.com/

Using attention, current focus and intense emotions and funneling it properly. Excellent. Truly excellent. Want to do something about people like Sacco? Go donate to Aids charities, encourage others to, and don’t send that threatening Tweet or yell about more obvious moral standing (“racism is bad!”).

I will write something on this later. For now, it’s a little too fresh.