Gwyneth Paltrow thinks water thinks you are thinking about it, and that it can tell when you are thinking mean things about it versus thinking nice things about it.
Gwyneth Paltrow loves nothing more than imparting life advice to her followers, and while that advice has dabbled in the pseudoscience before, it’s rarely been as totally off the rails as the May 29th edition of her newsletter goop. Paltrow begins:
I am fascinated by the growing science behind the energy of consciousness and its effects on matter. I have long had Dr. Emoto’s coffee table book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it.
Oooh ya that is fascinating; no wonder she’s fascinated by it. The energy of consciousness – I wonder if she’s also fascinated by the consciousness of energy? That’s fascinating too. They’re just fascinating. Energy – wo, fascinating. Consciousness – mmm, fascinating.
And she has a book. Just goes to show, doesn’t it.
She then turns the newsletter over to her health guru, Habib Sadeghi, who continues:
Japanese scientist, Masaru Emoto performed some of the most fascinating experiments on the effect that words have on energy in the 1990’s…In his experiments, Emoto poured pure water into vials labeled with negative phrases like “I hate you” or “fear.” After 24 hours, the water was frozen, and no longer crystallized under the microscope: It yielded gray, misshapen clumps instead of beautiful lace-like crystals. In contrast, Emoto placed labels that said things like “I Love You,” or “Peace” on vials of polluted water, and after 24 hours, they produced gleaming, perfectly hexagonal crystals.
Masaru Emoto, the water whisperer of whom Paltrow and Sadeghi are so fond, has a bit of a following in New Age-y circles, and was featured favorably in the popular 2004 documentary What the #$*! Do We Know!?. Few scientists have tried to debunk his claims since they’re so self-evidently ridiculous. “Have I tried to reproduce Mr. Emoto’s experiments? No, and I don’t intend to,” writes Caltech physicist Kenneth Libbrecht, an expert on snow crystals. “As we liked to say back on the farm in North Dakota — it’s good to have an open mind, but not so open that your brains fall out!” Libbrecht’s best guess — and the logical explanation for Emoto’s findings — is that he’s selecting pictures of crystals that fit his findings and rejecting those that don’t.
Well how else would you conduct research on the energy of consciousness and vice versa?
The closest replication of Emoto I found was done in Skeptical Inquirer by Carrie Poppy, who focused on an “experiment” of Emoto’s wherein he poured water over cooked rice in three separate jars, one labeled “Thank You,” another labeled “You’re an Idiot,” and a third without any label.
Read the rest; it’s hilarious.