Jan 16 2014

Oh no not again

I saw someone on Twitter complaining about feminists complaining about Peta and its use of the female body yet again so I decided to be one of those feminists complaining about Peta and its use of the female body yet again. So I looked it up: what is it this time?

This time it’s women wearing bikinis made of lettuce (actually made of cloth but with lettuce or cabbage stuck onto the cloth). It’s women wearing lettuce bikinis in Minneapolis during the polar vortex.

So there you go: I’m complaining about it.

If you type “peta women lettuce” into Google images you get an astonishing quantity of images.

If you type “peta women” into Google images you also get an astonishing quantity of images.

Women as things to be deployed for advertising purposes. Yeah. It wasn’t cute when Madison Avenue did it and it’s not cute now. It’s not made cute by “irony” or “transgression” or hipster misogyny or any of the rest of the bullshit.

Yet again.



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  1. 1

    PETA is daft and behind the times: several years ago (2003?) I founded PETfir to lament the slaughter of Xmas trees and, to quote me
    “…For example we will soon be holding our ever popular tree-out event when naked supermodels will be standing outside in the snow and the blizzard of media attention, refusing to warm themselves either by burning Christmas trees (which is so cruel to the trees) or by wearing Christmas trees (which is so much more cruel to the wearer)…. “

  2. 2
    Kevin, Youhao Huo Mao


    Funny that your little joke turned out to be what they’d actually do.

    Wait, no, it’s tragic.

  3. 3

    What is it they say about being careful what you make up?

  4. 4

    PETA commits cool hipster sexism while also tarring anyone fighting the worst abuses against factory farm animals. A twofer.

  5. 5

    So where are my lettuce wearing hot nekkid men with fine asses lounging around in the snow? That’s the next ad campaign right? Right?

  6. 6

    Ethical treatment of animals is great. Going veggie is fabulous.
    PETA sucks.

  7. 7
    A Hermit

    So where are my lettuce wearing hot nekkid men with fine asses lounging around in the snow?

    No lettuce men, but I just visited the “Lettuce Ladies”website and they do have a “Broccoli Boy” on the front page. For “balance’ I guess, although it’s kind of outweighed by all the lettuce ladies and ads for Tofu Wrestling and “Hot Girl on Girl Action” videos…

    Conspicuously absent was anything to do with animal welfare…

  8. 8

    Broccoli Boy? Now I’m intrigued…

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