I saw someone on Twitter complaining about feminists complaining about Peta and its use of the female body yet again so I decided to be one of those feminists complaining about Peta and its use of the female body yet again. So I looked it up: what is it this time?
This time it’s women wearing bikinis made of lettuce (actually made of cloth but with lettuce or cabbage stuck onto the cloth). It’s women wearing lettuce bikinis in Minneapolis during the polar vortex.
So there you go: I’m complaining about it.
If you type “peta women lettuce” into Google images you get an astonishing quantity of images.
If you type “peta women” into Google images you also get an astonishing quantity of images.
Women as things to be deployed for advertising purposes. Yeah. It wasn’t cute when Madison Avenue did it and it’s not cute now. It’s not made cute by “irony” or “transgression” or hipster misogyny or any of the rest of the bullshit.