There is a 78-year old Austrian billionaire named Richard Lugner who likes to have women celebrities as his dates at a fancy ball that is held every year in Austria. He reportedly pays them as much as $150,000 for the pleasure of their company and in the past has squired such well-known names like Pamela Anderson, Paris Hilton, Sophia Loren, Raquel Welch, and Andie MacDowell. Apparently there are complicated financial negotiations that have to be gone through by representatives of both parties before the deals are finalized and contracts signed. It all seems a bit much for a few hours of socializing.
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