Tana Ganeva points to various data that support this idea.
- American religious belief is becoming more fractured.
- Non-belief — and acceptance of non-belief — on the rise
- Growing numbers of young people who do not identify as religious
- Hate group that exploited religion to bash gays hemorrhaging funds
- Getting married by friends
What the last item refers to is that more and more people are not getting married with the trappings of religion, choosing instead more informal, secular wedding ceremonies.