One of the mysteries of this election cycle was the fairly sudden drop in Elizabeth Warren’s popularity that led to her poor performance in the early primaries and eventually dropping out. There have been several theories put forward and this article by David Dayen suggests that it was due to the pernicious influence of campaign consultants who think that they can ‘package’ a candidate to make their appeal broader but in doing so risk ending up removing the very qualities that made them appealing to the people who used to support them and now they seem less authentic.
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