A sudden craving for Froot Loops

While I made my brief and entirely unpleasant visit to Breitbart to read that dishonest Delingpole article, they flashed a big ad in my face telling me to BOYCOTT KELLOGG’S — apparently because the company yanked their ads from Breitbart’s big Nazi hate site. And to do that, they showed me a screen full of the products I’m supposed to avoid.


I’m honestly not much of a breakfast cereal eater, but next time I’m at the store I’m picking some of those up. Very effective advertising, Breitbart!

Kellogg’s: the cereal of healthy Nazi-smashers everywhere!


  1. Cuttlefish says

    Wow. Surprisingly, there is nothing there I actually eat.

    Guess I’ll have to pick up a case for the food bank.

  2. says

    I don’t eat any of that, either. I feel like I’ve been aiding the Fourth Reich now.

    We have our kids here as guests this week, maybe I should just stock up on snacks for them.

  3. lee101 says

    I’ve come to hate nearly all packaged cereals. However, like you, I have a sudden hankering for all products Kellogg. I will head to the store this very evening.

    The only sane position any sane person can take visavis the president-elect (I can’t bring myself to say his name, and I will certainly never call him “president” — he is illegitimate in that position by all morally defensible criteria I can think of) is one of opposition to all he is and all who enable him and feed at his trough. So- ignoring the fact that Kellogg originally advertised his corn flakes as a way to keep young boys from masturbating – I think corn flakes have just become a staple in our household.

    Thanks for bringing this to our attention, Professor Myers. Bless you (figuratively speaking, of course) in all you do!

  4. MattP (must mock his crappy brain) says

    Yum. Pringles, Raisin Bran, the meat-less goodies from MorningStar Farms, and all things Keebler. Now have a hankering for some Tomato & Basil Pizza burgers, and thinking I want to try the corn dogs.

  5. chuckonpiggott says

    I eat Mini Wheats and do like Cheez-it and some of the Townhouse crackers.
    Guess I’ll keep liking them.

  6. waydude says

    That’s it, I’m supporting Kellogs. Kashi isn’t too bad, most of the other stuff I don’t eat. But still, if they homophobes buy chicken sandwiches I can buy this crap.

  7. slithey tove (twas brillig (stevem)) says

    crosspost from my FB page:

    even if you don’t eat any of those food products. buy them to give Kellog support for leaving Breitbart. Tell Breitbart you’re buying Kellog because Breitbart told you to boycott Kellog. Tell Breitbart FU

    I do like RaisinBran when forced to eat cereal to break-fast. I guess I’ll buy a few anyway, just to dump them, to follow my advice and give Breitbart a big FU.

  8. slithey tove (twas brillig (stevem)) says

    oooh just noticed Eggo. a fan of Stranger Things compels me to buy a case for fan support.

  9. jack16 says

    I’m diabetic and of the brands shown that I’ve checked Bran Flakes and All Bran are the only ones I’d eat. It is hard to find cereals that don’t have added sugar. Why? Sugar is cheap. Anyone can add their own.

    I like crunchy cereals. Hard to find one that isn’t loaded with sugar.

  10. Silver Fox says

    Morningstar soy products were the only thing I ever bought from them, and then I had a series of allergy skin prick tests done and, guess what, I’m allergic to soy proteins. That helped explain allergy-like symptoms even in winter. Even I don’t hate Nazis enough to feed my allergies.

  11. robro says

    Nothing there I would eat, and I’m loathe to buy it to give to those who need food. They deserve better stuff.

    Who else advertises with BB? Perhaps I can avoid giving them money.

  12. taraskan says

    You shouldn’t make any spontaneous changes in your consumer habits over this. Some small email circuit at Kellogg still believes they’ll reach the widest customer base by not pissing off every demographic minority in the country, that’s fine, but it’s what they’re supposed to do. What kind of a world is it when you earn a special acknowledgment just for not going out of your way to incentivize hate speech?

    Kellogg is still a multinational corporation, who over the years has swallowed up Keebler, Eggo, Pringles, and dozens of smaller companies dealing vaguely with breakfast cereal or protein bars, with interests overseas that probably outweigh US considerations at this point. It may be they withdrew their ads due to this international image, rather than having a particular stance on a US phenomenon.

    I would be extremely uncomfortable praising a for-profit entity like this just because of a temporary alignment of goals.

  13. says

    Oh, I already buy lots of Kelloggs. In fact, I had a box of Cheez-its on hand when I saw this story. It tastes better with Breitbart tears.

    According to this article, other companies that pulled advertising include “Allstate, Nest, EarthLink, Warby Parker and SoFi”. Nissan is mentioned as a brand that chose to keep on advertising there.

  14. What a Maroon, living up to the 'nym says

    Buy Chobani.

    The only issue I have with them is that too many of their yogurt products are fat free. But their whole milk plain yogurt is to die for.

  15. cartomancer says

    I tend to eat close to my body weight in Crunchy Nut Cornflakes most months. I see no reason to stop here!

  16. cartomancer says

    Though I never realised quite how many superfluous brands of cereals Kelloggs sells over there. Out of those shown in the picture we get Pringles, Pop-tarts, Special K, Frosties, Rice Krispies, Nutri-Grain bars and All Bran over here in the UK (and very recently they introduced Krave). The rest – never seen them before in me life guv.

    Mind you, they’re all superfluous in a world that also contains Crunchy Nut Cornflakes…

  17. Cuttlefish says

    @#13–while they may well deserve better stuff, in the short term, their kids may well want Froot Loops or Frosted Flakes or Apple Jacks or Raisin Bran or some other thing I wouldn’t wish upon them, and at this moment it might be better for them to have something they will eat, rather than something I want them to eat. So I agree with you… but I’m buying a bunch of crap to give to parents whose kids want it right now.

    Hell, Cuttleson lived for a year or two on cheez-its and boxed juice. Who am I to judge?

  18. Ichthyic says

    Ya gotta love a gut, nutty as he was, that managed to get himself “excommunicated” from the seventh day adventists;

    “WHEREAS, The impression has gone out from some unknown cause that J. H. Kellogg, M.D., holds infidel sentiments, which does him great injustice, and also endangers his influence as physician-in-chief of the Sanitarium; therefore


  19. Ichthyic says


    Kellogg worked on the rehabilitation of masturbators, often employing extreme measures, even mutilation, on both sexes

    fuck that guy.

  20. unclefrogy says

    I don’t eat boxed cereal any more but I do like some Famous Amos with a drink of some kind when I go to the laundromat , now it will remind me of anti-Nazis cool.

    uncle frogy

  21. Matt Cramp says

    Did a search for ‘masturbation’ and comment #3 won! Funnily enough, Kellogg’s prescription for a healthy life was to move away from a primarily meat-based diet to incorporate grains, legumes, fruit and vegetables, and to engage in healthy exercise. He did believe that this was because it was boring and bland and so discouraged masturbation, which he believed was the primary cause of unhealthiness, but I have to give him points for establishing the concept of a healthy diet.

    I feel like this is probably not a principled anti-Nazi stand on Kellogg’s part so much as Kellogg’s wanting to avoid bad press. They’d advertise on Breitbart if they thought they could get away with it.

  22. Don F says

    There is one Kashi cereal that I like to snack on, so this noon I’m walking to Target, using the inclusive bathroom there, and buying a box of Kashi.
    THANX for the good idea, P-ZED!

  23. vytautasjanaauskas says

    Seriously just down a glass of sugar instead – exact same nutritional value.

  24. slithey tove (twas brillig (stevem)) says

    Boycott Kellog for their history. Still, tell Breitbart their call for KellogBoycott put one back into patronizing Kellogg. Even if it’s a lie, Breitbart made a career of lying so bounce it back at them. They deserve a big, yuuge, double F U.

  25. kevskos says

    I have been drinking Kellog’s protein shakes for Breakfast on the mornings when I have to be at work at 6 AM for a few months. It is the only ready made protein shake I have found that does not upset my stomach. Glad o be supporting them now.

  26. magistramarla says

    I happened to be snacking on my guilty pleasure, Cheez-its, when I read this.
    Also, my husband’s favorite breakfast cereal is on this list, All Bran, which I call his twigs and sticks.
    I guess I’ll not feel so guilty about enjoying Cheez-its while I recover from surgery.

  27. magistramarla says

    Chobani is my favorite yogurt, and my usual lunch. When we were staying on Santorini, our hosts would serve a cup of fresh yogurt drizzled with honey and fresh, warm bread every morning. When we returned to the US, we went on a quest to find a yogurt that reminded us of that delicious yogurt. Chobani was a perfect match, and I will never buy another brand.
    Also, I recently read that the founder of Chobani (a Turkish immigrant) makes it a point to hire refugees. He said something along the lines that if you give a refugee a job, he/she is no longer a refugee.
    That made me double down on buying and recommending Chobani products.

  28. carlie says


    Not only do they hire refugees, they provide them daily transportation between the plant and the nearest big refugee community (almost an hour away). they give employees shares in the company, have 6 weeks of paid parental leave, and give out free yogurt to employees and at lots of community cultural events. When the Breitbart criticism/boycott calls broke about Chobani a month or so ago, I wrote Chobani an indignant supportive email (heh) saying how appalled I was that they were being criticized for doing such good work, and how important they are in the state economy and what a great role model they’re being. Know what they did? Sent me a physical handwritten thank you note in the mail. For sending them an email. Who does that? Chobani does, that’s who.

  29. Nerd of Redhead, Dances OM Trolls says

    I wrote Chobani an indignant supportive email (heh) saying how appalled I was that they were being criticized for doing such good work, and how important they are in the state economy and what a great role model they’re being. Know what they did? Sent me a physical handwritten thank you note in the mail. For sending them an email. Who does that? Chobani does, that’s who.

    Sounds like integrity. The yogurt at Casa la Pilarroja is decided by the Redhead, who has me grind up her pills into it for ease of delivery. I’ll have to buy a small carton of Chobani to see if it would be approved of. Fruit flavors in large tubs would help a favorable decision (alternating Yoplait peach and strawberry are the present delivery media).

  30. carlie says

    Nerd – it is a very different taste than Yoplait. It’s Greek style, so more tangy (think sour cream) than sweet. I have to add a small dollop of honey to it to meet what I expect yogurt to taste like (after a lifetime of the sweeter stuff).

  31. What a Maroon, living up to the 'nym says


    I used to get breakfasts like that in Turkey, with olives and cheese on the side and a big glass of strong Turkish tea. Took me a while to get into it, but once I did I realized that, in addition from being delicious, it keeps you going the whole day.


    Chobani sells tubs of blended strawberry yogurt. Not my thing so I can’t say if it’s a good substitute for Yoplait. (Personally I prefer plain, whole-milk yogurt, lately mixed with some apricot jam, though 2% will do. Fat-free is an abomination (imo, of course)).


    Thanks for filling in the details of the good that Chobani does. While it’s good to encourage small moves in the right direction, we really should be championing the companies that get it.

  32. wzrd1 says

    I’ll most certainly be grabbing a double handful of Morningstar Farms goodies on my next shopping trip.

    As for breakfast foods, I tend to avoid breakfast candy, so I’ll probably go for what I used to grab as a snack in the field, back when I ran around in tree looking clothing: raisin bran.

  33. David Utidjian says

    I agree with taraskan @ 14. I would also add the question: It is only just now that Kellogs (and the other companies) noticed the kind of “news” that Breitbart was peddling?