Joseph Mercola, the popular quack, has been selling tanning beds with a twist. He’s been claiming that exposing yourself to fairly high intensity ultraviolet light will prevent cancer. That’s right. An exposure that causes a low level of direct DNA damage prevents skin cancer, according to a quack.
The courts weren’t going to buy that nonsense, so Mercola settled a false advertising suit, promised to refund up to $5.3 million in tanning bed sales, and to never do it again. Of course he already has an explanation.
But speaking Thursday, Mercola said he only settled the case as “a business decision,” and stands by his claims that his tanning beds had cancer-fighting benefits and that Americans were suffering from what he called an “epidemic” of under-exposure to ultraviolet light, which he said could be treated by “moderate” sun bed use.
The duck says what?
He also swears he’s not selling these things for the money, but solely to help people.
While he acknowledged Thursday that he’d sold thousands of tanning beds between 2012 and last year, he said his business is not “a tool … to get me a bigger house and car” but rather a means of funding his mission to “inform consumers” about “natural health.”
He said he moved from the Chicago area to Florida, where he owns a waterfront mansion, four years ago because of his belief in the health benefits of the sun.
He’s not in it for the money, but he’s able to shrug off a $5 million judgment and has a waterfront mansion in Florida.
I have suddenly thought of one good consequence of global warming. One.