I have lived in multiple Asian countries over the past eighteen years, and I still don’t understand the concept of “face”. The idea that things like losing your temper should somehow embarrass you or means you lose the argument doesn’t makes sense. Speaking truthfully, if angry, isn’t the same as going Godwin. Some say that westerners (I know, I need a better word for it) don’t have face, but I disagree. Honesty, trustworthiness and reputation have their own sense of face (or at least, they used to).
Two recent events in the news highlighted this to me again.