This is a subject that has always interested me – agnotology, the study of the cultural production of ignorance.
It’s a rich field, especially today when whole industries devote themselves to sowing public misinformation and doubt about their products and activities.
The tobacco industry was a pioneer at this. Its goal was to erode public acceptance of the scientifically proven links between smoking and disease: In the words of an internal 1969 memo legal opponents extracted from Brown & Williamson’s files, “Doubt is our product.” Big Tobacco’s method should not be to debunk the evidence, the memo’s author wrote, but to establish a “controversy.” [Read more…]