It turns out the US isn’t even the worst places for young girls aspiring to be models in worryingly large numbers. In Brazil it’s not 30% of girls, it’s all girls, at least according to Lourdes Garcia-Navarro at NPR.
I recently spent some time at a leading international modeling agency in Sao Paulo. During the afternoon, waif-thin models came in with their amateur portfolios and big dreams. The girls were all in their early to mid-teens.
The main headhunter told me confidently that all young boys in Brazil wanted to be soccer stars, and all young women aspired to be models.
You can go to schools here and quickly learn that little girls are not encouraged to become the next Ronaldo. While Brazil is a global force in men’s soccer, women’s soccer in Brazil is almost nonexistent. But girls as young as 6 or 7 know which models are on the cover of magazines.
Well the headhunter probably didn’t have an accurate count, and probably did have a distorted sense of the proportions, but anyway – it’s not just the US.