Back when I was in college, California passed Proposition 8, which notoriously banned same-sex marriage, after it had been briefly legal. Many queer folks my age describe it as a formative experience, when they realized that progress was not as assured as they had hoped. So you could say that marriage equality was on our minds. And so it was the heyday for all sorts of slogans. “NO H8”, “Love is Love”, or “Born This Way”–Lady Gaga’s single of the same name was hot during the brief window when I was clubbing.
“Love is love” still seems to be fairly common, but I don’t hear “born this way” nearly as much anymore. I’m bracing myself to be proven wrong–within moments of hitting publish, I will see a dozen different people independently referring to “born this way”, and a dozen readers will tell me that they had just taken a break from scrolling through “born this way” memes so they could read this article. But if I trust my personal experience, “born this way” is kind of out of fashion now, isn’t it?
Is that what eventually happens to political slogans? They live on in our memories, but we stop thinking about them? If so, that may be for the best.