Feb 25 2013

An ad for the ages

The usual suspects will probably bitch and moan, but this genie isn’t going back into the bottle closet.


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  1. 1

    Definitely not the ending I was expecting.

  2. 2

    I don’t care about the closet…but you will only catch me with a kindle dead and forced into my cold clammy hands…

  3. 3

    It is a great ad: pity the only way they think they have an advantage over the iPad is that you can use the thing while getting skin cancer.

  4. 4

    Pro Tip: To read at the beach, bring a book. You know, the kind that’s printed on paper (paper that’s usually white; at least the Kindle got that right) and can be read without a fancy-schmancy back light.

  5. 5
    Stephen "DarkSyde" Andrew

    What is this book and paper you speak of?

  6. 6

    @bryanjohnson – I have been scolded by a librarian for reading a book at the beach! Sand gets between the pages and into the spine and damages things, apparently.

  7. 7
    Hermit Ladee

    The first time I saw this, it didn’t sink into my brain. I usually ignore commercials. Then later when I went to the kitchen to get something to eat (evidently that Pringles commercial got through!), it hit me! I waited for two days before I saw it again and couldn’t believe it. Loved it!

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