The September 2010 issue of Awake!, the magazine of the Jehovah’s Witnesses, has an article titled Is Atheism on the March? that says right at the beginning:
A new group of atheists has arisen in society. Called the new atheists, they are not content to keep their views to themselves.
I have written before about the absurdity of religious people complaining about the new/unapologetic atheists not keeping quiet about their disbelief when we are swamped with religious messages. But coming from a group that actually comes to your door to proselytize, this surely must win the prize for lack of self-awareness.