Ikea did, for the version of its catalogue that goes to Saudi Arabia.
So the familiar catalogue that shows a familiar world of people using furniture becomes a bizarro catalogue that shows a bizarro world that shows not people using furniture but just men and boys.
The removal of women from the pages of the Saudi edition, including a young girl who was pictured studying at her desk, has prompted a strong response from Swedes, who pride themselves on egalitarian policies and a narrow gender gap.
“You can’t remove or airbrush women out of reality. If Saudi Arabia does not allow women to be seen or heard, or to work, they are letting half their intellectual capital go to waste,” Ewa Bjoerling, the trade minister, said in a statement.
Her sentiment was echoed by Swedish European Union minister Birgitta Ohlsson, who branded the incident “medieval” on social networking site Twitter.
Well you know how it is. Furniture includes beds. You do the math.