In every election, political consultants love to come up with a new demographic group with some cute identifier that they signal will be THE swing group whose votes will determine the outcome, and the media promptly latches on it it. Sometimes these groups consist of women. Remember the ‘soccer moms’ phase?
Well, we have a new entry for this election cycle: the ‘weighted vest moms’, which consists of (I kid you not) women wearing weighted vests as they walk around or jog or otherwise exercise. This is apparently the latest fitness fad promoted by TikTok influencers and others such as Gwyneth Paltrow. (That last piece of information alone should give you pause.)
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