Reports have emerged that the bidding war for the rights to publish memoirs by both Barack and Michelle Obama have reached the stratospheric level of $65 million for the two-book contract. While this is particularly high, book publishers seem to be willing to shell out big bucks advances for books written (usually ghost written) by prominent politicians. This raises once again in my mind a question that I had been idly pondering for a long while, and that is who actually reads such books? After all, the publishers are obviously hoping to recover the costs in sales. At (say) a discounted price of $10 per book, we are talking about millions of books sold.
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