I have noticed that there are an increasing number of ads for products that feature couples and families that are same gender couples and/or different ethnicities. These ads are for everyday products and there were no obvious reasons as to why they did not stick to the traditional pairings. It is clear that these companies feel that there will be no backlash caused by this inclusivity and that there may even be a positive benefit is showing themselves to be enlightened. But as recently as 2013, a commercial that featured an interracial family caused a fuss and produced racist responses.
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