We see in Indiana a repeat of what happened with Chik-fil-A a few years ago when that company got calls for a boycott for the anti-same sex marriage statements of the owner. People opposed to equal rights for gays rallied around the company in solidarity and there were long lines of people waiting to buy products. In Indiana, a similar thing occurred with people sending lots of money to support a pizzeria that got a lot of flak and death threats for saying they would not cater a same-sex wedding.
(These clips aired on April 6, 2015. To get suggestions on how to view clips of The Daily Show and The Nightly Show outside the US, please see this earlier post. If the videos autoplay, please see here for a diagnosis and possible solutions.)