Some of you may have read about a study that supposedly showed that people who used Internet Explore had lower IQs than those who use other web browsers. The hoax fooled many major news outlets like the BBC, which picked up and reported on it.
The hoax’s perpetrators explain why they did it and their surprise that so many people did not seem to question the results, as if it were fairly common knowledge that IE users were stupid. They listed eight things that should have quickly indicated to people, especially reporters, that the story was fake.
Christopher Budd explores what the widespread and uncritical acceptance of this hoax story might tell us about ourselves and the media.