I was stunned by Rebecca Watson’s account of the promotion efforts of a new show that looks like a drunk version of Mythbusters. Then I watched a couple of their videos, which were garbage, and I heard this tag line:
You’ll know stuff your friends don’t, which will give you a temporary feeling of superiority, and might just get you laid.
And I thought, that’s brilliant. They’ve identified exactly what the modern skeptical market wants. And it’s all schlubby guys with women in bikinis as props.
The creator, Jon Hotchkiss, has a horrible blog post bragging about his show on HuffPo, and he also reveals his intellectual lineage: he’s worked on a number of shows I’ve never heard of, but also with Bill Maher, Penn & Teller, and Playboy TV. It shows.
I’ll skip it. It’ll probably thrive anyway.