The delusions have begun

In the long slow decline of Twitter, Elon Musk is now making the most superficial shufflings of the cosmetics: he’s renaming Twitter “X”. Just “X”. Except the name is still twitter, the url is still, it’s just the bird logo is now a generic “X”.

OK, if you say so. People are still going to call it twitter until it implodes. We can’t call it “X” because that’s where we buried the treasure, marked the spot, crossed out a mistake.

Linda Yaccarino, the poor dupe Musk lured into taking over as nominal CEO, waxed rhapsodic over this change.

X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.

No, it won’t. You’re rearranging the deck chairs on the sinking ship. You’re tweaking the font on your CV. You are totally delusional.


  1. jeanmeslier says

    “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
    So much to talking shit without saying a thing

  2. numerobis says

    X will connect us all in ways we’re just beginning to imagine

    Interesting way to spin “my boss spun this shit on me last night without warning and now I have to explain it”

  3. gijoel says

    Everyone is going to laugh and snigger at the name change, but we shouldn’t dismiss Elon’s business acumen. He made a small fortune buying Twitter…

    Out of a much larger one.

  4. raven says

    The blue bird was a good logo.
    Instantly identifiable, cute, and simple.
    X is none of those things and easily confused for other things, including one of the 26 letters in our alphabet.

    X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.

    I don’t get this.

    Musk wants to make Twitter into a super app that does everything people do online.
    Audio? Spotify etc..
    Video? That is what Youtube, TikTok, and any and all cable, satellite, and internet TV and movie channels already do.
    Messaging? That is what cell phones and email do.
    Payments/banking? That is what Paypal, banks, and credit cards are for.

    So Musk wants Twitter X to compete with several dozen other well established entities?
    I still don’t get it.
    Since I don’t like Musk, I won’t ever have an X account to go along with my nonexistent Twitter account.

    I will however, attend the funeral of Twitter X, like many tens of millions of other people, online of course but not using the X app.

  5. raven says

    I used to use Twitter sometimes because it was useful.
    Mostly following links to and from Twitter to follow the Russian invasion of Ukraine.

    Since Musk bought it, it has become more and more unusable.
    Lately, I get one of three messages.
    1. Must be over 18 and log onto your Twitter account.
    To see a news headline and I don’t have an account.
    2. This didn’t work. Try again.
    3. The Tweet appears but that is it.
    No Thread.
    You have to log onto Twitter using your nonexistent account to actually read Twitter.
    Which I’m not going to do ever because…Elon Musk is a terrible person.

    Elon Musk hasn’t figured out that when your user base disappears, you no longer have an internet website that is going to make money or even keep on existing.

    Strangely enough, there still isn’t a replacement for Twitter.
    I’ve heard of Threads from that other evil oligarch but have yet to see any links to it and I won’t get a Threads account either.

  6. Dauphni says

    Musk has owned the domain name since 1999, originally for his online banking service that merged into paypal, but it now redirects to twitter.

    I guess since he had it anyway he might as well use it for his wechat ripoff.

  7. sqlrob says

    crossed out a mistake.

    First argument I’ve seen that’s a compelling reason. Let’s see how long until this mistake is gone.

    And the logo is apparently his usual high quality work. It’s capital X from Monotype’s Special Alphabets 4

  8. AstroLad says

    If he’s still stiffing his suppliers (office space, cloud services, etc.), I wish they would all evict him and cut off all services at the same time.
    Too bad, when Twitter finally dies, there won’t be a grave we can piss on. Maybe scratch a X logo on the ground and have a go at it. Turn it into a TikTok meme? (I’ve never had a Twitter account, or seen anything on TikTok.)

  9. Dunc says

    sqlrob, @15: So does that mean that super-genius Musk has switched his company logo to something which either he can’t copyright himself, or is already under copyright belonging to somebody else? Brilliant.

  10. birgerjohansson says

    You beat me to “crossed out a mistake”.
    “Ex” is not something universally associated with positive feelings.
    Maybe ex-billionarie will be relevant, soon.

    :X X”- how illitterate people sign documents.
    And the symbol of Aldouis Hynkel in “The Great Dictator”.

  11. wzrd1 says

    Dunc, see @ 4, which mentions, the official site for the original X windows system. And the remarkably similar logo.
    Still, I expect that Muskrat will try to go after them shortly, as the letter will belong to him, then he’ll go after MPAA for using the letter to rate his favorite films. Then, the illiterate, for signing with his company’s copyrighted letter.
    Well, right until a court tells him that no letter can be owned by a corporation or person.

  12. birgerjohansson says

    Also, “planet X” – If it exists- is likely several hundred astronomical units out. Encourage the Elon to be the first human to get there.

  13. cheerfulcharlie says

    I hereby name the new Twitter X icon the road kill buzzard. Come on you cartoonists out there! Show us some good stuff!

  14. says

    “payments/banking – creating a global marketplace for ideas, goods, services, and opportunities”

    ooh, i wonder if he’s alluding to nfts, crypto, etc… i’m wondering if he thinks that already crippled service will run at all when blockchains are involved.

  15. wzrd1 says

    Nope, his x com came out in 2000. He was pressured to merge it by the stockholders with paypal.
    But, it’s interesting that renaming and a new logo is far more important than, oh, getting users and advertisers back or well, keeping the service stable and running.
    He’ll turn Twitter into penny stock soon at this rate.

  16. mmason0071 says

    For fans of “The Office”, doesn’t that quote sound like Dwight Shrute describing the ll-fated Sabre Store.

  17. says

    @23 cheerfulcharlie said: I hereby name the new Twitter X icon the road kill buzzard,
    I reply: a t-shirt had 2 buzzards on a tree branch. One said, ‘patience my ass, I’m gonna go kill something’. And, that’s what the elongated muskrat seems to be thinking.

  18. says

    Yeah, Melon Usk is an idiot. What on earth does he think he achieves by renaming a well-recognized brand into a single letter from the arse of the Latin alphabet? Instead of “tweeting” will people now be doing what? Exing? That word already does have a meaning (I do not know about English, but in CZ it is slang for “dying”). There was very little doubt about it prior to his purchase of Twitter, but ever since that, he keeps confirming continuously that he is, in fact, an idiot of colossal proportions.
    I predict he will have about as much success rebranding Twitter to “X” as the other asshole had success rebranding Facebook to “Meta”.

  19. wzrd1 says

    eXing, exiting, six of one, half dozen of the other.
    Muskmelon’s really using his head – as a battering ram.

    And he’s starting an Artificial Idiocy company, so biological idiocy meets artificial idiocy, whatever can to wrong – go wrong – go wrong – …

  20. DanDare says

    Opinion : He is rebranding and changing functionality to make it more like tic tok.
    He wants what’s left of the user base, a hijacked group, so X starts with a largish base.

  21. Reginald Selkirk says

    USPTO Trademark Application
    Application date: May 25, 2017
    Mark information: a stylized letter “X”
    Relevant field: anything concerning computer software
    Current owner: Meta Corp.

    That is going to be some cage match.

  22. tacitus says

    @36: Reginald Selkirk

    You forgot to mention the best part — after the premature end of the Twitter sign removal, all that was left was:


    Sums up the whole name change quite succinctly, methinks.

  23. John Morales says


    Elon is not just a man-child, he is a man-fetus.

    So, what’s wrong with that?

    I think you broke the metaphor; might as well have written man-zygote and break it all the way.

  24. Silentbob says

    @ 12 raven

    Same here; but in the tread about Barbie’s crotch (never thought I’d have to type those words) someone pointed out there’s a site called If you just replace the “” on a link to a tweet with “” you can see the tweet in context, with the whole thread, what (if any) it’s replying to, comments, etc. Like you used to be able to do with twitter before Musk fucked it up.

    I’ve been using it and it works fine. (Top tip, Stevko.)

  25. Kagehi says

    Maybe he is trying to get sued by Apple? Or has the Mac OS updated beyond OS X at this point? lol Seriously though, maybe he needs to update the name again to something more appropriate, like ∅.

  26. wzrd1 says

    Reginald Selkirk @ 38, gonna be one hell of a match, given X org’s prior art possession for a wee bit before Meta’s existence.

    jeanmeslier @ 39, not at all. You see, when Elon was an infant, the wrong thing was tossed out with the diaper – the infant. This resulted in a turd being swaddled and raised in his place.