Hey, I said that in an interview last spring, which is getting a little wider circulation now: religions are fairy tales. Somebody slapped it on a billboard over Easter, though, and businesses around it reported a two-thirds decline. It sounds like it was very effective at scaring away fools, and that, unfortunately, fools represent a significant fraction of their customer base.
Maybe they should have prayed it away. Or summoned one of their favorite fairies to poof it out of existence.