Some time ago I wrote about cereal maker General Mills coming out in support of same sex marriage. Their policy resulted in a protest demonstration in front of their corporate offices, where people were asked to empty their kitchens of all their GM foodstuffs and bring them to the protest site, where it would be collected and donated to food banks and shelters.
I said at the time that this seemed like a confusing message and now former Christian radio preacher Michael Leisner thought that a more unambiguous protest would be to set a bowl of Cheerios on fire in front of the GM offices.
What is interesting to me is that the video in the above link seems to have been taken and posted by people accompanying Leisner, one of them being his son. Even though he does not come out well, they must have figured that it was too funny not to share.