The Discovery Channel is a business like any other and, some might say, they’ve fallen prey to those well documented pressures with less than admirable results in recent years. Airing vapid stunts and fake documentaries including the occasional program on deities, angels and demons, that tread awfully close to validation, and one treating mermaids as real possibility I recently stumbled across and watched in slack jawed horror for as long as I could stand it. Well, maybe there’s some good news afoot:
Entertainment Weekly — In an apparent response to viewer dismay over ratings-grabbing stunts that went against Discovery’s science-and-nature brand, the cable channel’s new president, Rich Ross, said he will avoid such content under his leadership.
Appearing at the Television Critics Association’s semi-annual press tour in Pasadena on Thursday, Ross was first asked about bogus nature documentaries, like last year’s Shark Week movie Megalodon: The Monster Shark Lives – a fictional film about a “serial killer of the seas” disguised as a legitimate documentary. The project was slammed by fans of the annual programming stunt and is part of a line of programs that includes Discovery sister channel Animal Planet’s notorious mermaid films.