Elon Musk has been keeping a lower profile lately, as the bad news is catching up to all of his businesses. Exploiters gotta exploit, though, so he has been able to open a new business in a domain he knows nothing about: fast food. His Hollywood restaurant is called the Tesla Diner.
It opened on Monday at 4:20pm, and you can tell that that was Elon’s idea. It features a bank of Tesla chargers, and if you order your food from your Tesla, you get priority on your service. I guess you better buy a Tesla so you can get slightly faster delivery of an overpriced burger. I don’t think this will rescue Tesla.
As for the food…
Jake Hook, who runs a Los Angeles-focused “Diner Theory” social media account, had described the Tesla Diner menu to me as “all over the place”, with a combination of “very fast food shlocky” items combined with sandwiches made with “bread from Tartine”, the luxury California bakery. The diner also offers a mix of “own the libs” and “we are the libs” options: on the one hand, “Epic Bacon”, four strips of bacon are served with sauces as a meatfluencer alternative to french fries, and on the other, avocado toast and matcha lattes. There was a kale salad served in a cardboard Cybertruck: welcome to southern California.
I’ll pass. The quick summary is this:
But the billionaire CEO tends to make big promises and not quite fulfill them. That appeared to be true even for a tiny burger joint.
It’s what he does.











