We’ve been doing it all wrong. I was reading this article about blogs that review goddamn mattresses, which seems to be a big money niche. A guy named Derek quit his job to work full time writing reviews of mattresses on his blog, Sleepopolis.
A Loom & Leaf executive told me they had paid Derek $100,000 in 2016; Nest Bedding’s CEO Joe Alexander said he had paid Derek a multiple of that. “My life changed because of Derek,” Alexander told me. “He made me a millionaire.”
Unfortunately, the competition in the mattress blogging business is intense, with swarms of mattress blogs raking in the moolah. It’s also brutal, with mattress companies suing reviewers for less than glowing reviews, and I tell you, I’m tired of greedy asshats suing me.
Maybe we could rededicate every blog here to reviewing toasters. Or pipe wrenches. Or mopeds. Or wait — private jets! The aerospace companies could send each of us free samples. We might have to do a little rebranding and redesign, but with all that sweet, sweet cash flowing in we might be able to afford it.