That’s Brown Brothers Media, and you’ve probably read some of their articles. They produce Space Daily, which I’ve encountered a few times, and a hodge-podge of other online ‘journals’, like Scandinavian Standard, Silicon Canals, Sentient Blogs, The Law Dictionary, Science Blog, Mars Daily, Solar Daily, and Nuclear Power Daily, as well as a lot of squishy pop psychology sites, and even one titled Bible Scriptures. They are indiscriminate in the topics they claim to cover, and churn out a tremendous volume of articles that they feed into the Google mill.

How do they do that? They’re based in South East Asia, and they started by hiring low-cost regional writers who could churn out articles with little research, but then they ended up firing most of them and going even cheaper.

“More and more writers became robot writers,” the former contractor said, “until it came to a point where everyone’s just a robot writer, essentially.”

At first, she told us, the robot writers were scrambling to “create our own prompts” to feed into ChatGPT, or were provided with prompts that the writer understood to have been created by the Brown brothers. By 2024, BBM was so invested in the tech that it rolled out its own internal AI tool. It was built into the company’s WordPress backend, the former writer told us, where it could generate entire articles straight into the content management system — with a series of options that let staff quickly specify what type of piece the AI should spit out.

“They started developing this AI tool that generates articles in a couple of minutes,” the former writer explained. “You just select the topic it belongs under (like zodiac, love and relationship advice, etc) and then you’d select the tone (friendly, informative, etc) and it generates an article for you.”

The Brown brothers, particularly Justin and Lachlan, have personally bylined prodigious numbers of articles for their publishing empire, where they typically strike a tone of chin-stroking wisdom about topics ranging from life and spirituality to psychology and society. But according to another former contractor and internal documentation obtained by Futurism, their articles are AI-generated as well, and the company’s AI tool includes a dropdown menu that lets users select the voice of the author in which to generate a piece — including the Brown brothers themselves. (AI detectors corroborate the claim that prior to BBM’s embrace of AI, articles attributed to the brothers were human-written, but are now entirely AI-generated.)

They’re not done. They’re branching out into technology companies that produce more AI dreck.

The Brown brothers also appear to be involved with several AI companies that have marketed AI “scaling” techniques as a service, using language suggesting that they may produce similar content for other media ventures.

Two of these startups, Mosquito Fleet and Tippa Fleet, have United Arab Emirates business addresses and claim on nearly–identical sites to “specialize in using artificial intelligence to improve and scale content production for our partner websites.”

Another company linked to the Brown brothers, Cognitive AI Systems Limited, is registered in the British Virgin Islands. A version of its site archived in February 2025 marketed “state-of-the-art AI technologies to scale content responsibly,” emphasizing that potential partners could “tailor AI capabilities to fit your content production needs, whether you publish daily or by the minute.” By earlier this year, however, that language was gone, with the site’s homepage instead declaring that “Cognitive AI Systems Limited owns a portfolio of digital publications operated by Brown Brothers Media.”

Look forward to even more slop on the web. They are pumping out so much garbage, that they aren’t even bothering to proofread anymore. Why should they? It’s not as if quality matters in their content.

Sometimes it appears that BBM has been so sloppy that it’s affixed the wrong name to a piece generated for a different author. Though Lachlan has written extensively about being married to a woman and having a young daughter, for example, the BBM cofounder recently bylined a May Expert Editor article — titled “10 Signs a Man Is Trustworthy and Has Good Intentions” — in which he mused that “in my personal experience, I knew my now-husband was a keeper when he bravely voiced his insecurities and fears about his career early into our relationship.”

At times, it’s difficult to believe that any human at BBM is taking a single look at drafts before they’re published, or even afterward. Another BBM property, Eluxe Magazine, seems to have accidentally published a pair of articles attributed to Lachlan this summer which consist of nothing more than a few lines of garbled computer code — where they remain pinned to the top of the publication’s home page at the time of this story’s publication.

I guess you can’t trust anything you read on the internet. At the very least you should avoid anything on this list of every known BBM publication.