This is a really good commercial.
Without saying a single outrageous thing, by presenting a purely optimistic message, it has generated a huge amount of controversy and has everyone talking about it (gosh, I just put it on my blog). It’s selling razor blades, and it doesn’t show any razors — none of the male models in the ad are lathered up, or even in need of a shave or a trim. Nobody is shaving. I’m impressed with how neatly capitalism can exploit both good and bad sentiments to serve the cause of selling stuff.
From another perspective, it’s also cool how it has maneuvered a lot of men into whipping out their manly six-shooters and blasting away at their feet. The message is that bullying, sexual harassment, and condoning bad behavior with silent assent are bad, but that good men can and will oppose such behavior, which has provoked the peculiar, guilt-ridden response of “how dare Gillette accuse me of bullying and harassment!”, completely missing the opportunity to identify with the good-looking, well-groomed men who are stopping bullying and harassment. You’ve got a chance to see yourself mirrored in commendable behavior, or oppressive behavior, and thousands of men are screaming, “How dare you criticize my choice to catcall, or mansplain, or punch people!”
And now everyone is selling razors for Gillette. It’s a marvel.