The Campus Crusade for Christ is changing their name. They’ve decided that they aren’t just about “campuses”, which is great; maybe they can quit poisoning our universities then. They’ve also, after a mere 60 years, realized that “crusade” has negative connotations to a lot of people, so they’re dropping that, too. Their new name?
Cru? Just cru. Cruel crude crucifiers cruisin’ for crumpet crumbs. I don’t know, I guess they’re just trying to be hip and happenin’, or something, when they’re really just a fusty old antiquity dedicated to dogma.
They’re also rather defensive about the fact that they’ve dropped Christ from their name, but they explain it quite well.
We were not trying to eliminate the word Christ from our name. We were looking for a name that would most effectively serve our mission and help us take the gospel to the world. Our mission has not changed. Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ.
That’s so charmingly craven of them! They want to be sneaky when proselytizing, and they recognize that Christ is a major PR detriment to them. Now if only we could get the rest of Christianity to jettison Jesus.