The Billion Dollar Lie


It’s often said that “Love is blind”;
If that were true, perhaps we’d find
We’d still be seen as beautiful, although we’re slightly older.
But research shows, a different truth—
That beauty’s seen in fertile youth—
So industries arise to fool the eye of the beholder.
It may seem cruel; it can’t be fair,
But flawless skin and shiny hair
Are hallmarks of attraction, so perhaps it’s no surprise
This aspect of biology
Gives rise to cosmetology—
A billion-dollar industry* that’s based on telling lies.

*I lied. Eight billion dollars a year, in the US alone.

This seems like quite a cynical verse, but if you want to see the science behind it, visit Christie Wilcox’s blog here. And if you visit before November 5th, (noon, pacific time), click on through and vote for her in the 10K blogging scholarship contest, to encourage posts like that.

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